九色导航

Course Overview:

Delve into the intricate relationship between culture and consumer behaviour within the framework of marketing management. This course offers a comprehensive exploration of consumer culture, encompassing local, global, and marginalised consumer groups. Participants will gain valuable insights into leveraging these cultural dynamics for effective marketing strategies and brand expansion through a blend of proven tools, metrics, and interactive workshops.

Course Learning Outcomes:

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Understand and differentiate between various consumer and marginalised cultures.

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Recognize and address cultural sensitivities influencing consumer behaviour.

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Identify, analyse, and develop strategies for addressing the complex aspects of global consumer culture.

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Conduct cross-cultural research and utilise cultural frameworks to enhance brand appeal and measure effectiveness.

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Integrate cultural insights into global marketing strategies for brand expansion.

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Apply theoretical knowledge to practical marketing scenarios through interactive workshops.

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Stay updated on current and impactful cultural trends shaping the global marketing landscape.

Course Outline:

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Introduction to Consumer Culture(s)

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; The Dark Side of Global Consumer Culture

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Guest Lecture

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Cross-Cultural Research

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Marginalised Global Consumers

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Guest Lecture

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Culture and Global Marketing Strategy

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; A Cultural Approach to Brand Expansion

Course Details:

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Start Date: July 29, 2024

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; End Date: August 8, 2024

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Timing: 7:00 AM to 9:30 AM

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Location: TBC Conference Hall

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Class Schedule: Monday to Thursday

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Registration Fee: Free (Registration required)

鈼�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;&苍产蝉辫; Registration Link:

Instructor:

Mr. Kevin Basnet: Director at Wari Pari Enterprises, a start-up specialising in the production and export of traditional Nepali products. Kevin holds an MSc in Advanced Marketing Management from Lancaster University with a strong focus on Global Consumer Culture and Marketing Philosophy. He has published and presented research papers on workplace diversity at the 14th NCAM and the 5th International Research Symposium organised by Prince of Songkla University. Additionally, he has served as a marketing consultant for Paddlers for Life Windermere鈥檚 membership enhancement project.